Minnesota. Gotta love it.....Or do we? Some of us do, and there are those who don't. I do. I love the seasons. Fall is my favorite, with winter a close second. Spring comes in at #3, and dead last is summer. What? Summer is last? Yes. Don't get me wrong, I like summer. But the heat of summer kills me. For whatever reason, I melt in the summer. The 90+ humid days, hot sun and the bugs. Oh for the bugs. I enjoy the green landscape and the beautiful sunsets, but the heat is unbearable. Give me a nice winter day in place of it and I'm a happy camper. HOWEVER, there is a limit to what I can even bear. And that is the frigid cold temps that we have had the last couple of weeks. I love the snow, but you can have the below 0 temps.
At any rate, you can imagine how difficult it is being a portrait photographer in Minnesota without a studio. Although I personally love winter portraits, not everyone can be convinced to brave the frigid temps. So what do I do in the dead of winter?
First of all, I do have two other jobs. HA. I have to support us somehow. But right now I am working on bettering my business. I am in the middle of taking two online photography courses, Real Estate and Fresh 48. Not sure if either are something I want to get into, but in my "down time", I can freshen my skills up a bit. I have taken part in several webinars on business management, web presence, SEO, posing, printing, pricing and anything else you can imagine. I am playing "catch up" with my blogging and social media accounts. I am updating my website and implementing a new brand with my marketing materials. It seems I have had a hodge podge mix of brochures, ads, etc. I want to create a uniform look. I am gearing up to start booking for this senior season and working on a new newsletter system. And confound it, I WILL figure out this social media algorithm thingy. It sounds like Facebook does not bode well for us small business owners this year.
I finally launched my fine art print store that I have been promising for years. That has been a huge undertaking and I am so glad that it's done. As time permits, I will be adding new content often.
I have a few senior winter shoots coming up, along with a couple of corporate headshots. I have also had fun taking some dance competition photos of my daughter's former high school teammates and a cheerleading competition. Needless to say, just because I'm not shooting 24/7 doesn't mean that I have been lax in my duties.
Aside from all of that, I have been trying to keep warm in the frigid temps with my daughter; playing with my two cats, Charlie and Chloe, watching my Minnesota Vikings win their division, and planning some personal projects as well.
Right now, I am working on my taxes. Oy. Need I say more?